• Sony Alpha SLT-A77
• Sony Alpha SLT-A65

Important notice: The comparison table (with the competing Canon and Nikon products) has been updated.

Sony Alpha SLT-A77

The good news:

• The digital sensor is 24.3 Mega-pixel
• Sensitivity hit a new high for this price range (ISO 100-16000 plus extensions)
• Exposure/metering is controlled by a new 1200-zone sensor, as expected
• Video capture takes off up to 60 frames/s in Full HD (1080p)!
• Fast continuous AF is maintained at all shooting speeds (12fps for the SLT-A77 and 10fps for the SLT-A65) and during video grabbing, thanks to the semi-transparent mirror
• The Alpha 77 has AF micro-corrections (like the Nikon D7000, D300S or Canon EOS 7D)
• The pop-up flash is really 12m at 100 ISO (initially, we heard less than that)
• The Alpha 77 body is all-weather, dust- and moisture-protected, not only in magnesium allow. This will be a tough guy.
• The Alpha 77 shutter is guaranteed for more the 150,000 operations, which is nearly in the full-pro quality level in terms of reliability
• The Alpha 65 is only 622g (thanks to a lot of polycarbonate)

The less good news:

• The rumor told that the Electronic Viewfinder would be 3 mega-pixel resolution OLED. But it will have only 2.3 MP, which is still clearly in the high-end of the EVF quality.
• The Alpha 77 still is heavy at 732g

This announcement is coupled with the launch of a new zoom lens for expert customers: The Sony DT 16-50mm F2.8 SSM will be the natural complement to these new SLR cameras (they will be sold in kit together).

Prices are damn-good for the A65 quite-nice for the A77:

• Sony Alpha SLT-A77 at $1400/1250€ for the body only and at $2000/1800€ with a 16-50mm f/2.8
• Sony Alpha SLT-A65 at $900/850€ for the body only and at $1000/900€ with a 18-55mm
• DT 16-50mm F2.8 SSM zoom lens: $700 or 850€

But, those of us who are impatient will learn a lesson (as expected): Nothing will be available before October 2011.

Press Release

SAN DIEGO, Aug. 24, 2011 – Blazing speed, enhanced image quality, high resolution and incredible performance are just some of the features advanced amateurs and photo enthusiasts will find in Sony’s newest alpha cameras, models SLT-A77 (α77) and SLT-A65 (α65).

Sony’s latest refinements to its Translucent Mirror Technology make these new cameras the fastest, most responsive interchangeable lens cameras in their class, as well as set new performance benchmarks that even professional DSLRs have yet to achieve. The α77 and α65 both feature a newly developed Exmor™ APS HD CMOS sensor with 24.3 effective megapixel resolution, as well as the world’s first XGA OLED Tru-Finder™ viewfinder. The sensor teams with the next generation of Sony’s BIONZ® image processing engine to handle huge amounts of high speed data from the camera sensor, enabling unprecedented response times and flawless image quality with ultra-low noise when shooting still images or Full HD video.

“We feel that these cameras are not only a significant evolution of our breakthrough Translucent Mirror Technology,” said Mike Kahn, director of the alpha camera business group for Sony Electronics. “They’re also a revolution in terms of redefining how this unique technology can be put to use by enthusiasts.”
The much anticipated successor to Sony’s acclaimed α700 DSLR, the α77 boasts the world’s fastest continuous autofocus (AF) shooting performance (among DSLRs in Aug 2011), capturing a burst of full resolution, 24 megapixel images at 12 frames per second with full-time phase-detection AF. The α65 achieves a similarly impressive 10fps shooting speed.

Precision AF tracking of moving subjects is more precise with the α77 due to a new 19-point autofocus system with 11 cross sensors. The α65 boasts 15-point AF with three cross sensors. Tracking Focus maintains accurate focus lock on a moving subject – even if the target is momentarily obscured. Additionally, a new electronic front shutter curtain achieves a minimum release time lag of approximately 50 milliseconds, comparable to much more expensive professional-class DSLRs.

The α77 and α65 further refine Sony’s acclaimed Fast Continuous AF Full HD Movie shooting, already featured on previous Sony Translucent Mirror cameras. Phase Detection maintains accurate focus during video shooting of portrait subjects, even when they’re moving at fast speeds.

Unprecedented image quality and creative options
A broad sensitivity range of ISO 100-16000 expands (α77 only) down to ISO 50. At the highest sensitivities, both cameras can freeze fast action or capture atmospheric low-noise shots without flash. Low ISO settings are ideal when used with a long exposure to create expressive shots, such as splashing water.

Both cameras showcase a remarkably crisp OLED Tru-Finder™ viewfinder, the world’s first of its kind. With a 2359k dot (XGA) resolution, this precision electronic viewfinder offers a bright, highly detailed, high contrast image with 100 percent frame coverage and a wide field of view comparable to the most advanced class optical viewfinders.

However, unlike optical viewfinders, users have expansive customization capabilities through the XGA OLED Tru-Finder™ viewfinder and can preview the effects of adjusting exposure, white balance and other settings in real-time. Photographers can also make fine focus adjustments via a zoomed-in portion of the image.

The Smart Teleconverter displays an enlarged central portion of the image sensor, allowing compositions to be displayed clearly on the OLED viewfinder and captured as 12 megapixel images with a digital zoom factor of 1.4x or 2x.

In another first for DSLR cameras, both new models can capture Full HD video at 60p (progressive) frame rates – incorporating the recently introduced AVCHD™ Progressive (Ver. 2.0) format. Also, 24p shooting is available for capturing beautiful cinematic video footage. Manual focusing and P/A/S/M exposure modes, familiar to creative filmmakers, also can provide enhanced control during video shooting.
Shooters can compose and review stills and video on the adjustable-angle three-inch Xtra Fine LCD™ display that offers high resolution (921k dot) and TruBlack™ technology for superb detail and contrast. As an extra refinement, the α77 introduces the world’s first three-way adjustable screen that tilts and pivots freely for effortless framing at any angle (α65: two-way adjust LCD).

Revised ergonomics on both cameras include a comfortably contoured new grip design and tactile new button layout for ‘eyes off’ operation while viewing via the high-resolution XGA OLED Tru-Finder™ viewfinder.

The α77 adds front and rear control dials for intuitive fingertip operation and a separate top-mounted LCD data display. The durable body features magnesium alloy panels for strength and lightness. Key controls are sealed against the effects of dust and moisture, complementing similar levels of protection offered by the new SAL1650 lens, VG-C77AM Vertical Grip for α77 and HVL-F43AM flash unit.
A new shutter unit on the α77 is tested up to 150,000 cycles and supports an ultra-fast minimum 1/8000 sec shutter speed (1/250 sec flash sync). On-board GPS allows automatic geo-tagging of photos and video clips with location data.

New DT 16-50mm F2.8 SSM zoom lens and accessories
The growing range of compatible A-mount lenses for both cameras now includes the quiet, bright DT 16-50mm F2.8 SSM standard zoom with 16mm wide angle coverage that’s ideal for both portrait and everyday shooting.

The high-performance lens features a dust- and moisture-resistant design, and offers a zoom range of approximately 3x range at constant wide F2.8 aperture. Optical performance is assured by aspherical glass and three ED (Extra Low Dispersion) lens elements to minimize aberration at all focal lengths. An internal Super Sonic wave Motor (SSM) drive enables fast, quiet autofocus.

An optional dust- and moisture-resistant VG-C77AM Vertical Grip for α77 assures comfortable handling in vertical shooting positions. It can house up to two NP-FM500H InfoLITHIUM® batteries, doubling shooting stamina up to approximately 1060 shots (via LCD monitor)/940 shots (via Tru-Finder™ viewfinder) when using Memory Stick PRO Duo™ media. Other new A-mount system accessories include a back pack (LCS-BP2), soft carrying cases (LCS-SC21 and LCS-SC8), LCD protectors and eyepiece cups.

Pricing and Availability
The new α77 Translucent Mirror interchangeable lens camera will be available in a kit with the new SAL1650 f2.8 lens for about $2000, and offered as body-only for about $1400. The SAL1650 lens will also be sold separately for about $700.

The new VG-C77AM vertical grip, designed for the α77 camera, will be available in October for about $300.

The new α65 Translucent Mirror interchangeable lens camera will be available in a kit with a standard 18-55mm lens (SAL1855) for about $1000, and offered as body-only for about $900.
Both the α77 and α65 cameras kits and the new SAL1650 lens will be available this October at Sony retail stores (www.store.sony.com) as well as other authorized retailers throughout the Sony dealer network.

For “sneak peak” videos of the new products, please visit www.sony.com/cameravideos.

Since a lot of information reached our ears already through a number of different leaks, it is now possible to make a few educated guesses and to attempt a comparison with the older Sony Alpha 700 (many of its owners are impatiently waiting for its successor(s)) and the direct competition in the Nikon and Canon ranges.

Legend: Green means “best in class”, Red means “worst in class”.

Let’s not forget that this comparison is still based upon rumors (which will or will not be confirmed in the coming hours).

Visibly, Sony is organizing the flood in order to drown any other announcement from another brand (Nikon) arriving at the same time this week.

Source: DChome.

Sony Alpha SLT-A77

Sony Alpha SLT-A77

Sony Alpha SLT-A77

Sony Alpha SLT-A77

Source: http://www.d-slt.de/sony-a77/

It disappeared quickly but I found it still available on a slightly more distant web site:

This is the Sony A77 indeed. Most probably, this is something coming straight from Sony. Possibly, as some others commented before, this is a scheduled leak part of the marketing campaign along with the official announcement in a few days (August 24th?) of both the Sony A77 and Sony A65.

All the features of the new Sony SLR cameras:

• Sony Alpha 65
• Sony Alpha 77

Sony Alpha 77

While they are still unannounced, the Sony Alpha 77 and Sony Alpha 65 are relatively well known from the amount of leaks, rumors and informations available in the recent months.

We know that they will be announced at the end of August. But without waiting any more, I decided to open the description page of these cameras: Sony Alpha 77 features and Sony Alpha 65 features.

Of course, they are more the result of a statistical approach to the posts seen over the international web of photo-related sites than a precise set of features. So, I will keep updating them according to the new data available. And of course, they will be updated to final specification on 23 and 24 August, when they are made official.

This is not the Sony Alpha 99 (but the Sony Alpha 900)

• All APS-C SLR cameras
• All Full Frame SLR cameras

Gee! This is going to influence the future of the Sony Alpha line.

In a nearly parallel direction, knowing that Sony decided not to announce a new Full Frame SLR camera this year (but only in 2012), it is interesting to notice the information provided by SonyAlphaRumours and telling us that Sony determined its strategy for the year 2011. For the most significant part, Sony forecasts a complete stop of manufacturing for the Sony Alpha 850 whose stocks will plummet quickly. On the opposite, the elder brother (more endowed too) Sony Alpha 900 will see its price drop progressively at the current 850 level, to boost sales, avoid leaving too much room to the competition and empty the stocks before the arrival of an Alpha 99.

Sony A77: control buttons

Sony A77: control buttons

Sony A77: control buttons

Thanks, once again, to Sébastien.

Sony A77 transparent

Sony A77 transparent

Sony A77 transparent

Sony A77 transparent

I would even be ready to open a competition to assign features to all of them black buttons.

Among things that may require a little more attention, we can notice that on the Sony SLT-A77 :

• The LCD screen on the back is articulated (but not deployed in the presentation).
• Memory is really in SD card format.
• The viewfinder is electronic (no pentaprism).
• The mirror does not seem articulated (but in a fixed position as on the A33 and A55)
• Many little changes in the design style of the buttons: Exact form, exact location or even their orientation.

Thanks Séb.

Sony Alpha SLT-A77 - Transparent

As a matter of fact, at the CP+ show in Yokohama, Japan, Sony has just shown the “see through” mock-up or conceptual model. Apparently, news people have not been allowed to play and shoot some picture with it yet

Sony Alpha SLT-A77 - Transparent

Complementary updates:

• This is truly the future A77.
• The explanations confirm that the resolution of the photo sensor will climb considerably (so, much more than the available 16 MP in the current APS-C Sony cameras and probably the 25 MP that left us quite unconvinced even a few weeks ago).
• We can clearly see the semi-transparent mirror and Sony confirms that the Full HD video will be partnering with a phase correlation autofocus (like in the photo part of the SLR camera).



• The LCD display on the back of the body will definitely be articulated (very good for the LiveView mode, critically needed for video capture).
• Card slots: One for SD (probably up to SDXC-compatible) and one for the sad Sony Memory Sticks.
• The top LCD display comes with an illumination button.
• The viewfinder is NOT an optical one; The EVF arrives now.
• The use of some of the many buttons is still a mystery of some kind (many more buttons than in the mockups previously presented by Sony).
• The launch of the Sony Alpha 77 will probably not happen before the second quarter of 2011.
• The launch will be synchronized with the announcement of the 500mm f/4 tele-lens that everybody has been talking about for quite a long time now.
• The Sony Alpha 77 will come with a new high-end trans-standard zoom lens (whose representation here on the right suggest a Carl Zeiss ZA design), a grip specific to this body and an all-new cobra flash.

Source: Sony Japan.