Nikon D700x

The PMA in Las Vegas is now arriving fast. After a long time of little rumors, here comes the moment for big rumors, but not the actual revelations yet.

• Nikon has been telling the world that they intended to have a great year 2010. It seems that they will bring a new DSLR (it could be the Nikon D700x, Nikon D700s, or Nikon D800 according to the rumor mill). It would be confirmed according to the banner visible on LetsGoDigital. But this is apparently a fake built from press material from the older Nikon D3 (via NR).
• Yesterday’s press conference did not bring a single SLR though (Coolpix S8000, Coolpix S6000, Coolpix S4000, Coolpix S3000, Coolpix P100, Coolpix L110, Coolpix L22, Coolpix L21, nothing less!)
• Plenty of people expect to see the Canon EOS 60D arriving now, but it’s still uncertain. NL/DPR predicts a set of features: CMOS 18MPs, 6.3fps, HD 24 and 36fps, Digic IV.
• According to CR, Canon is preparing a new Rebel/EOS camera whose name should be Rebel T2i (the European name could be 550D or EOS 600D), with video, fixed LCD of improved resolution.
• At last, Canon would present the very pro Canon EOS 1Ds Mk IV
• Samsung should extend its new NX line, possibly with some lenses (waiting a little more for a new NX camera body).
• Olympus and Fuji should bring only P&S cameras.
• The Sony rumour line is totally silent, which could be indicator that either they are efficient at keeping a lid on the new Alpha 750 or there is nothing in preparation.

So, let’s wait a little more.

Christian Fletcher is a landscape photographer who has grown very attached to his Full Frame Canon equipment (read: Canon EOS 5D MkII). Interestingly, he seems informed of upcoming pro photo camera(s) which will be sufficiently more attractive to push him into Nikon’s arms.

Hot Nikon (Full Frame) news

What will be this super-Nikon camera?

Origin: NR.

According to SPTS, a Nikon authorized camera repair center, we will see no Nikon D700x, but the next improved version of the Nikon D700 will hold the name of Nikon D700s.

Seeing that this kind of terminology is now used by Nikon these days, it seems credible, even if nothing is said about a confirmation by Nikon.

We are told that this Fall is a great time for news on the SLR market. I let you judge by yourself:

• Canon: one announcement would be a definite possibility to replace the Canon 1D Mk III with a Canon 1D Mk IV and maybe also a Canon EOS 7D whose top cover and a detail are visible below (August 25?)
• Nikon: D700x (or D800) to offer a 24 MP full frame sensor.
• Sony: Alpha 500, Alpha 550, Alpha 850 (probably on August 28)
• Pentax: an entry-level SLR

We only have to wait (impatiently) for a few days (maybe a few hours) in order to know all about .

Canon 7D ? top

Canon EOS 7D detail

NikonRumors has shaken our little world of Internet digital photography by presenting what could well be Nikon’s marching order for the coming year (and a little more). Hold on! There are a lot of details for a single post on a Czech forum:

August 4, 2009

• Nikon D3000
• Nikon D300s with Full-HD movie 24 fps, improved AF, self timer + mirror-up, cf + sd-slot
• AF-S DX 17-65/3.2-4 G VR with 72(!) mm filter

October 15, 2009:

• Nikon D700x with 24.5 MP, Full-HD movie 24 fps, improved AF and self timer + mirror-up
• AF-S Nikkor 24-135mm f/3.5-5.6G ED VR (The FX-dream-walk-around-lens?)
• AF-S Nikkor 70-200mm f/2.8G ED VR II (What everybody waited for! 82 mm filter, 1530 g)
• AF-S Nikkor 35mm f/1.4G
• AF-S Nikkor 85mm f/1.4G (No VR?)

Q1/2010:

• AF-S Nikkor 14-28mm f/3.5-4.5G ED
• AF-S Nikkor 120-450mm f/4.5-5.6G ED VR II (Replacement for 80-400? 82 mm, 1480 g)

Q2/2010:

• Nikon D4 with 15.7 MP, improved 1 EV, Full HD-movie 30fps
• Nikon D400 with 13.8 MP, improved 1 EV, Full HD-movie 24fps

Q3/2010:

• AF-S Nikkor 300mm f/4G VR (On the waiting list for many!)
• AF-S Nikkor 400mm f/5.6G VR (Have been missing a long time!)
• AF-S Nikkor 70-240mm f/3.5-4.5G VR (The missing medium size telezoom!)
• AF-S Nikkor 105mm f/2G DC (A small surprise. No VR?)
• AF-S Nikkor 24-85mm f/4G VR
• AF-S DX Nikkor 60-95mm f/2G VR (The DX dream-telezoom!)
• AF-S DX Nikkor 17-60mm f/2.8G VR (Replacing 17-55 with addition of VR)
• Nikon Coolpix P1DX with DX 12.3 MP stabilized sensor, 28-85/3.5-5.6 zoom (comparable to FX, actually 18-56), 2.9 inch 920k-display, movable upwards for macro.

Q4/2010:

• Nikon D4X with 30.2 MP with 1 EV improved sensitivity

So, is it for real? Is it a leak? Or is it merely a tediously built list of relatively good expectations/wishes? Hard to say. I would just remind you that this is clearly classified as a rumor.

As always, I recommend not to make your purchase decisions based upon rumors, but based upon the existing cameras and lenses. The best equipment is always the one you use (compared to the one you dream about). Your dream does not produce photos, but your camera will.

Thanks to Mash.

RYC has dropped a new possible name for one Nikon camera to be announced during or before the next PMA fair: Nikon D700x. I assume that this is yet another different side of the same game.

Keep your eyes peeled for the last days of February.

Crisis, recession, deflation, financial crush, layoffs are all words that we hear about on a daily basis. Whatever you feel/think about them, there is a reality: the consumers are buying less. This is as true for photo hardware and software as for the other markets (maybe it’s worse for cars…)

Made homeless by Bangor fire (Bain News Service, LOC - 1910/15)

Now, this has a clear impact on the decisions in photography-related companies. Who would want to spend millions of dollars on advertisement, press information, etc. if the potential customers are not even listening because their attention is focused on managing their day-to-day life or a foreclosure? Additionally, many camera manufacturers see their prices forced up (at the worst possible time) by unfavorable evolution of exchange rates (everybody is speaking about the world-wide price hike-ups of Nikon, Sigma and a few others). So, many marketing departments of photo companies are reviewing their launch calendar.

It seems that one of the first companies to have made a decision here is Canon. The word is out that the Canon EOS 500D is currently pressured for a delay which would make its launch more in line with a less depressed market. It may be pushed from this Winter to Spring or early Summer 2009 (Northlight Images even say Autumn). Of course, this goes with the possibility for the designers to add new features if it is still possible to use this delay. This could be a good financial and technical strategy.

However, there is a lot of pressure mounting inside Canon in order to close the gap created by Nikon with the launch of the Nikon D90, Nikon D700, Nikon D3x. The Canon 500D with video features would be a good answer.

It is also said that the Pentax K30D may be delayed. Or is it that Pentax is unsure about what to include in the package right now?

Sony has a lot of things to send to the market in 2009. Scheduling the launches in steps could be natural if they need to spread the costs, but I doubt they will adopt such a strategy. Despite the financial issues they recently disclosed, they seem quite able to pursue their usual strategy of “maximum impact” which supports well the simultaneous disclosing of a wealth of products. Nevertheless, it could lead to a step-by-step availability.

Nothing seems to be said of Nikon delays. Is it because they are perceived as having such an impetus that they can’t stop pushing new good products to the market?

Whatever happens, recession is a factor that the marketing department of any major camera company must take into account. There is little doubt that 2009 (and possibly 2010) will be a bad year for all consumer-oriented industries. Since no part of the world will be doing really better than the others, this brings the need to be cautious. Let’s hope that camera brands will not stop showing us good (better?) cameras.

Last minute note: Nikon Watch just announced that both Nikon and Canon were posting decreasing profits.