Finally, that is Kees de Haan who will have spotted the very first Pentax K3D in the wild. He even took a snapshot of it (using his faithful Pentax K20D, of course).
But, further than the obvious pun, I start to think that many people (on the Internet) are speaking of the future Full Frame reflex camera from Pentax not using its usual name of Pentax K30D, but as Pentax K3D. This would leave the K30D using an APS-H sensor (maybe around 20MP) and would lead to a Pentax K3D with a real 35mm FF sensor (and 30MP if most dreams come true).