After all, this is only a minor transformation of the adage (“Tell me what you eat, and I will tell you what you are.”) of Jean-Anthelme Brillat-Savarin, illustrious French epicure and gastronome of the XVIIIth Century. We can easily recognize many personal characteristics of the owner of a photo camera, just by looking at the camera brand of his/her SLR camera.
Canon
If you have a Canon, you love to have the top of the technology and a maximum choice from entry-level to pro cameras and lenses. You chose it because Canon offers you the best possible balance between quality and cost ; but you are thinking about switching to Nikon.
Nikon
If you have a Nikon, you love to have the top of the technology and a maximum choice from entry-level to pro cameras and lenses. You chose it because Nikon offers you the best possible balance between quality and cost ; but you are thinking about switching to Canon.
Sony
Your Sony is the living proof that the progress of the most advanced technologies is critical for you and you are aware that photography (or vidéo) is also a matter of using the right technical means. You need the best, the most extensive and the best price. No feature must be left out. And you do not use a tenth of them.
Pentax
You are faithful to Pentax because this brand has a long tradition of quality and technology. You know the differences between K-mount, M-mount and thread-mount. You are a serious guy (whatever your gender). When you take a picture, everybody knows it. And this is how it should be, even if all this is only faithfulness to a photo bag full of lenses and accessories that would not get a first bid on eBay. Your disdain for all-in-color cameras extends to those from Pentax.
Samsung
Photography? For you, this is photo. You don’t know which brand is your camera and you don’t care since it snaps shots. You don’t know what an SLR is, even if you have one. You rely on your camera.
Olympus
Like the Pentax users you buy Olympus because you are faithful… to the OM-1 camera of your youth. But, this is even more a pose, a dislike for whatever is mainstream. You could not buy an iPhone (everybody’s got one), or a PC (you must have a Mac).
Leica
A photo camera is not a machine or a device. For you, this is an organ of your own body. Photography is an essential experience that transcends all the barriers. Nothing is too expensive to reach absolute perfection, but you hate those little accessories of modernity which are only a obstruction on the road to purity. Your photo bag is a cow leather satchel, you only have two lenses (prime lenses, of course) and you always have your camera with you.
Of course, all this is intended to be offensive, but only in a fun way…