International market research company IDC released its analysis of the 2010 market for digital cameras.
Worldwide Digital Camera Market Shares by Vendor (in number of cameras sold) ================================================ Vendor 2010 2009 ------------------------------------------------ Canon 19 19 Sony 17.9 16.9 Nikon 12.6 11.1 Samsung 11.1 10.9 Kodak 7.4 8.8 Panasonic 7.6 7.6 Olympus 6.1 6.2 Fuji 4.9 5.4 Casio 4 4.7 Pentax 1.5 1.7 Vivitar 1.2 0.7 Other 6.7 7 -------------------------------------------------
Canon won’t move from the 1st position. Sony and Nikon keep fighting their way to the top, but Sony still could not reach for the highest step. The others did not really move except for Kodak slowly slipping down.
This gives the image of a very mature market where companies with long-acquired positions are difficult to oust even by very aggressive relatively new competitors like Samsung stuck at around 11% market share.