The PMA in Las Vegas is now arriving fast. After a long time of little rumors, here comes the moment for big rumors, but not the actual revelations yet.

• Nikon has been telling the world that they intended to have a great year 2010. It seems that they will bring a new DSLR (it could be the Nikon D700x, Nikon D700s, or Nikon D800 according to the rumor mill). It would be confirmed according to the banner visible on LetsGoDigital. But this is apparently a fake built from press material from the older Nikon D3 (via NR).
• Yesterday’s press conference did not bring a single SLR though (Coolpix S8000, Coolpix S6000, Coolpix S4000, Coolpix S3000, Coolpix P100, Coolpix L110, Coolpix L22, Coolpix L21, nothing less!)
• Plenty of people expect to see the Canon EOS 60D arriving now, but it’s still uncertain. NL/DPR predicts a set of features: CMOS 18MPs, 6.3fps, HD 24 and 36fps, Digic IV.
• According to CR, Canon is preparing a new Rebel/EOS camera whose name should be Rebel T2i (the European name could be 550D or EOS 600D), with video, fixed LCD of improved resolution.
• At last, Canon would present the very pro Canon EOS 1Ds Mk IV
• Samsung should extend its new NX line, possibly with some lenses (waiting a little more for a new NX camera body).
• Olympus and Fuji should bring only P&S cameras.
• The Sony rumour line is totally silent, which could be indicator that either they are efficient at keeping a lid on the new Alpha 750 or there is nothing in preparation.

So, let’s wait a little more.

Important update: It has been brought to my attention that Fujitsu is not the mother company of Fuji photo cameras (it would rather be Fujifilm). So, this announcement probably has no influence on the future of Fuji SLR cameras which will stay very dark.

After quite some time waiting for announcements from Fuji, we were starting to think that, maybe, Fuji was no longer serious about its involvement in SLR photo camera development. This appears not to be the case from what we learned today: Fujitsu and Nikon are partnering even further on SLR firmware development by creating a joint-venture named “Nikon Imaging Systems Inc.” which will be solely responsible for the firmware development in Nikon digital cameras.

Fairly enough, we could assume one of two things:

1. Fuji will move a few people from their internal team to a common shared structure while they no longer intend to use this resource that will be re-used by Nikon only. [the end of Fuji Nikon-based cameras]
2. Fuji wants to participate more deeply in the photo platform they buy from Nikon and their involvement is becoming more visible. [extension of the Fuji-Nikon cooperation]

Even if there is no clear evidence in the Press Release to support any of those directions, I would assume that the second option is the right one and is more credible. Fujitsu no longer has a choice in what technology they use for their SLR cameras. So, they embed themselves even more deeply. Possibly, Nikon even asked them to pay the technology partly with a technical involvement and some financial participation into the key technology that firmware is.