Sony made several “end of life” announcements for the Alpha series of DSLR.

• Two entry-level, the Alpha 290 and Alpha 390 are clearly replaced with the Alpha 35 and Alpha 55.
• The Alpha 850 is leaving the shelves -as it was expected from a long time- with a progressive price reduction of the Sony Alpha 900 which is currently the last Full Frame DSLR at Sony. However, it is clear -if not official- that the A900 will be replaced with two new FF DLSR cameras in 2012, both of which will have semi-transparent mirror technology, like all the most recent Sony Alpha DSLR: Sony Alpha SLT-A99 and Sony Alpha SLT-A95.

Sony SLR lenses

Today, Sony extended this to include the excellent lenses from Carl Zeiss, but it is less significant than the already large set of tele-lenses from Minolta. Actually, this company had designed an impressive set of long focal prime lenses and a nice set of pro zoom lenses.

Wildlife photographers will actually find a wealth of very good quality lenses even if some of them are either second-hand lenses or re-branded Minolta lenses incorporated into the Sony line-up. But the best news for them is that since Sony incorporates Image Stabilization in the body rather than the lenses, all old Minolta glass immediately got IS when used on a Sony SLR camera like the Alpha 700 or the Alpha 900. A real treat for people willing to use second-hand lenses from eBay…

Amateur

If your priority is to keep the total budget at a rock bottom level, there are two interesting lenses to watch for. The first and most impressive one if the 70-400mm f/4-5,6G SAL-70400G. A recent design from Sony, this is widely considered as the best zoom lens of this category (Canon 100-400mm offering is just not as good and Nikon’s 80-400mm is clearly of lower quality). The price is not small but it gives quite a focal length range.

Minolta 500mm mirror

Interestingly, there is another lens that Sony wildlife SLR photographer should also consider: The 500mm f/8 Reflex SAL-500F80 is a mirror (or reflex) lens, so it brings all the good and bad of such a technology.

Good: Impossibly light 500mm lens (stabilized by the SLR body, of course) with a reasonable quality.

Bad: The fixed aperture is forcing to choose shutter speed against ISO sensitivity.

Bonus: While most mirror/reflex lenses do not allow AF, this is the only reflex lens on the market that can auto-focus on all the Alpha-series SLR bodies.

Speaking of cameras, Sony has a large choice (too large?) of SLR cameras. I will risk a recommendation of the Alpha 55. Despite being really flawed for video capture (an overheating sensor is strongly limiting the length of video clips), it offers an excellent 16MP digital APS-C photo sensor with good AF and amazingly fast continuous shooting rates (10 fps) if you can tolerate the ugly electronic viewfinder.

For landscape photography, use the Sony 18-70mm f/3.5-5.6 DT SAL-1870 that will probably come in kit with your camera bosy. This is a bargain.

Enthusiast

The expert photographer will take advantage of second-hand lenses and this is the real good surprise of the Sony solution for wildlife and nature photographers. Prices can drop significantly here while I recommend taking advantage of the exceptional prime lenses available.

Your first choice must be second-hand since these are only from Minolta: Select the 300mm f/4 APO G and the 400mm f/4,5 APO G (two of the “white primes” of the pro G line of Minolta). Relatively light weight and impressively good quality makes these obvious choices. The only real issue is that the 400mm is very rare. You may have to spend some real time looking for it even on eBay. Despite that, prices stay at a reasonable level.

Minolta APO white prime lenses

Quite significantly, all the APO G tele-lenses have been designed by Minolta with the focal multipliers in mind, to the point that the focal doubler doesn’t degrade images as much as doublers for Canon or Nikon brands). I recommend strongly the 1,4x multiplier from Sony (or the older Minolta branded if it is a mint-quality second-hand).

Currently, Sony problem is that there is no SLR body that can seriously be recommended here: The Alpha 55 electronic viewfinder will not satisfy any of the enthusiast photographers. The only reasonable choice is between the Alpha 850 (or Alpha 900) and the upcoming/promised replacement for the Alpha 700. A full frame SLR like the A850/A900 is tempting because of its exceptionally good price (under 2000$) but you will loose the focal extension provided by APS-C sensors while the A850/A900 are not very reactive (relatively slow AF and limited continuous shooting). The Alpha 700 is still a good camera at a very good price, but it is now ready for a replacement in 2011. If Sony does not install in it one of their (successful but ugly) electronic viewfinders, the Alpha 750 (tentative name) will be a better choice.

Complementing the initial prime tele-lenses, you would add a Sony 24-70mm f/2.8 ZA Carl Zeiss Vario Sonnar T* SAL-2470Z (same as before) and possibly a Sony 16-35mm f/2.8 Carl Zeiss Vario Sonnar T* SAL-1635ZA. Both are expensive and heavy gear, but you can’t get any better.

In between, a Konica Minolta 200mm f/2.8 APO G AF would be a nice complement for a relatively short tele lens.

Pro

Unfortunately, Sony does not provide a perfect solution set at the pro level. The camera body choice will be limited by the same constraints as above for the expert/enthusiast (either A850/A900 or future A750). 2011 may also bring a new pro-level SLR camera body but nothing is really certain here.

Nevertheless, the long prime lens choice is relatively easy: Go for the Sony 300mm f/2.8 G SAL-300F28G which has all the bells and whistles of the top-quality glass deriving from the original Minolta design updated to the latest standards (including SSM smooth focus).

While you could keep the good old Minolta 400mm f/4,5 APO G previously mentioned, I am sure you are thinking about a 500mm. Unfortunately, while Sony has been showing models, we are still waiting for this lens (probably in February 2011). Quality should be there, since price and weight will be no issue.

As for the expert, before, these tele-lenses will be complemented with a Sony 24-70mm f/2.8 ZA Carl Zeiss Vario Sonnar T* SAL-2470Z and a Sony 16-35mm f/2.8 Carl Zeiss Vario Sonnar T* SAL-1635ZA. I would also add the pro-level (G-series) Sony 70-200mm f/2.8 G SAL-70200G zoom lens, for its quality and its SSM focus.

Conclusion

Really, Sony takes full advantage of the existing Minolta line-up of lenses. For example, the Minolta 400mm f/4,5 APO G is simply impressive for a cost usually under 2000$ and a weight compatible with most back-packs.

However, the mix of new technologies and relative lack of understanding of pro photographer needs for the SLR camera bodies, puts Sony is a dire position. It is no surprise that, currently, Sony cameras are not often seen in the bags of photo-safari travelers.

However, the arrival of new 2011 SLR bodies and of a world-class 500mm f/4 prime lens could gradually change this.

In between, Since we don’t often see wildlife photographers equipped with Sony gear, here is a David Bittner video clip where you may find some of the lenses lenses and camera bodies listed above. Will you be able to recognize the 300mm f/2.8 lens or the 70-200mm zoom?

photo © 2010 yellowcloud | more info (via: Wylio)

Update: This is now confirmed and the firmware can be downloaded freely.

According to SonyAlphaRumors.com, Sony will present tomorrow a new version of the firmware for the Sony Alpha 850 and 900 SLR Full Frame photo cameras. It should bring:

• Faster Autofocus
• Maximum exposure compensation range: Increased from ±3EV to ±5EV
• Increased exposure bracketing range for HDR: from a maximum of 4.0EV (three shots at -2EV, 0EV, +2EV) to a maximum of 6.0EV (-3EV, 0EV, +3EV).
• Shutter release, even when the camera body doesn’t detect an attached lens.

Download the new (free) firmware from Sony. As soon as it is available. Right now!

The direct link: http://support.sony-europe.com/dime/downloads/downloads.aspx?site=odw_fr_FR&f=FW_DSLR_A850_A900_V2_WIN_MAC&m=DSLR-A850

photo credit: Edur8

There is currently a Full Frame digital sensor being developed by Sony. Or more precisely, Sony currently works on a 24 mega-pixel technology in the Full Frame form factor (FX in the Nikon local language) and the two applications actually forecast are at Nikon for building the Nikon D800 and at Sony for the successor of the Alpha 850 and Alpha 900 (the name has certainly not been fixed right now). I’m told that there is also another brand talking to Sony right now about the opportunity to share this technology (another 24 MP in Full Frame clothes).

For the time being, it seems that (faithful to the Nikon tradition- the Sony digital sensor will be modified according to the needs of the yellow brand. It’s true that Nikon is never perfectly satisfied with what Sony offers in terms of sensors (but that the sensor core does not change, justifying completely the “same sensor as…” mention often repeated in the past around this issue) but that Nikon does not totally share the intensity of the Sony commitment for video in this part (the high-end) of the camera range.

Right now, Sony works to optimize the digital sensor sensitivity (given a Full Frame surface size, they try to bring the best image quality, the lowest digital noise and the highest ISO sensitivity). According to the data we got here, the cameras based upon this new digital sensor would be announced at the end of Summer 2011 with availability in the last quarter of 2011.

As a matter of fact, an online Chinese eCommerce web site published a product page for the Nikon D800. A photo, some features somewhat far from what is expected from Nikon, but after all, why not?

First and foremost, the resolution would (fast) climb to 24 MP, or near to the current maximum for Full Frame digital sensors, indicating a possible use of the Full Frame photo sensor from Sony (already used on Sony Alpha 900 and Alpha 850, but with some video-capture ability added).

Next, we find a shutter with speeds from 30s to 1/8000s for continuous bursts of 7 frames/second, video recording in 720p and 1080p, ISO 200-6400 (ext. to ISO 100-25600) light sensitivity, exposure metering using a 1005-RGB-point sensor and system, Nikon Multi-CAM 3500FX AF 51-point AF system, a fixed LCD screen attached to the back of the camera with a 3″ (7,5 cm) LCD with 921.000 pixels.

Clearly, this would build a relatively easy to predict kind of camera (apart from the high resolution of the sensor which would indicate Nikon is leaving the lonely track of low resolution Full Frame to go and catch up with Canon and Sony where they already succeed).

But this is still surprising. If this is more than an unfounded rumour, it will allow a prediction of the direction Sony is taking in terms of FF sensors and the successor to the Sony Alpha 900 and Alpha 850 would keep their resolution at 24 MP while video capture would be added like on the Nikon D800.

First, and this is very easy to predict, Sony is ready to add to its NEX range of photo cameras. Already noticed because of the originality of its concept (a very dense point-and-shoot-like body, very simple but able to hold not only the new lenses of the new NEX range, but also compatible with the existing Alpha lenses, to bring light onto an APS-C CMOS digital photo sensor brought in the Alpha SLR range). While NEX was received with an obvious interest, it still needs to prove that it fills the needs of a real public. And this may be easier when a few days before the Photokina show (in September) we will be able to see the new photo camera of the NEX range: The NEX-7, which should capture 1080p video up to 60 frames/s. This should bring it in direct competition with the Panasonic GH2 which is still the best digital video offer among the compact photo cameras.

On top of it, we already know that Sony just presented it NEX-VG10 video camera, which is the pure video solution in the NEX range (again with the same CMOS 14.2 MP digital sensor that Sony seems decided to apply to as many NEX and Alpha cameras as marketingly possible). Available in September (in parallel with the door opening of the Photokina), it will be sold around $2000 (probably a little less than 2000€ on the old E continent).

Of course, Sony will also present (and possibly make immediately available) some new NEX lenses. The one whose name is most often repeated, since the Yodobashi leak in May, is the Sony NEX 18-200mm f3.5-6.3 OSS.

Then, there is no need of a crystal ball to announce that Sony will speak a lot about 3D on the Photokina floor. All the company divisions (video games, movies, video, photography) have been committed to bring active product support to this technology defined as a key target for Sony.

But, will you say, where are the D-SLR here? I kept the finest morsel for this part of the meal I offer you. Sony is preparing a full overhaul of its Alpha range. The A290 and A390 are already here with a 14.2 MP sensor (but only in a-little-outdated CCD technology), here comes the flood. There’s no doubt that the successor of the Sony Alpha 700 is ready. It was nearly official in PMA 2010 (at the beginning of 2010):

I dream of having reliable information about its photo sensor, but it is nearly certain that it won’t be the ubiquitous 14MP CMOS sensor of NEX and A500 series. It will be an APS-C sensor capable of 1080p video capture at 30 fps (at least). Since Sony always repeated that they would never bring a photo camera with a half-thought video section (like some of the competition, they murmur), it will be worth looking into its detailed features. Moreover, I would bet a tidy sum that the camera will be named Alpha 750, even if it appears that A790 was a possibility during the design stage.

The Sony press photo for PMA2010 (above) also gave us an important bit of information: The Sony Alpha 750 will have a little brother also video capable (probably with a resolution limited to 14 MP). The rumor says –curiously enough– that it would be named Alpha 33, and I find this utterly surprising. We’ll see, but in the meantime, you could listen to what the Spanish DSLRmagazine has to say about its supposed semi-transparent mirror used to assist a good autofocus in LiveView mode (traduction française, English translation).

Sony Alpha 950?

But there is another possibility to take into account. According to Réponses Photo, the French magazine, “Sony give [us] a rendezvous in September for other SLR news, but this time in the expert and pro ranges…” (emphasis is mine). It looks a lot like a leak out of a magazine already informed but held tight by the signing of an NDA (Non-Disclosure Agreement). It would seem very surprising that anybody knowledgeable would place the Sony Alpha 750 in the “pro” range, it is the “expert” announcement. But, the, here is the last event: A pro camera! The Sony Alpha 900 (and its little brother A850) would prepare itself for a new offspring in the use of an Alpha 950 (no certainty about the name, of course)! And that could be thunderous if they announced (availability in early 2011?) the new 32 MP Full Frame CMOS sensor in association with a new quad-core BIONZ processor (aka Quattro Bionz).

The other option in this part of the product lien would be the arrival of an Alpha 820 (this name is heard in several mouths right now) which would be a new effort to popularize the Alpha 900 after the sub-2000€ Alpha 850. Credibility: Very low in my (not so) humble opinion.

You will have noticed that I did not go heavy on the conditional tense despite the long list of news. Be prepraed to see a Sony showroom of enormous size and density in Köln, next September for the Photokina. Alpha, NEX, 3D, video, Sony is alive and kicking.

RAW file conversion process

Ready to celebrate the arrival of 2009 Beaujolais Nouveau, a new version of the RAW conversion utility from Adobe is here: Camera Raw 5.6. It supports a whole lot of recent cameras:

• Canon EOS 7D
• Canon PowerShot G11
• Canon PowerShot S90
• Leaf Aptus II 5
• Mamiya DM22, DM28, DM33, DM56, M18, M22, M31
• Nikon D3s
• Olympus E-P2
• Pentax K-x
• Panasonic FZ38
• Sigma DP1s
• Sony A500
• Sony A550
• Sony A850

It also solves an issue in demosaicing of some Raw files on PowerPC Mac.

Download Adobe Camera Raw 5.6.

Save money on photo gear

Since this is time for the end of the year and its high sales of electronic gadgets and photographic gear, here also comes the time for cashbacks, sales and promotions. The photography market will not forget this in these recession times and there are many offers and promotions or bundles.

Among the offers I tried to identify for you, I want to list the following ones:

• Pentax “Focus on savings” for K-7 system: $100 prepaid card on a choice of over 20 Pentax lenses. From now until January 15, 2010 (Pentax special offers)
• Nikon Canada adjusted its prices to reflect evolution of the exchange rates (November 16, 2009) – From NR
• Pentax opens a European on-line store with Digital River
• Sony launches an “all in one” kit made by bundling the Alpha 850, a Sony 28-75mm f/2.8 SAM lens and the Elite version of DxO Optics Pro, at a listed price of 2700€. (According to AN)
• Sony France cash-back offer of 50€ on the Alpha 330, Alpha 380 with the SAL50F18 lens and 100€ on the Alpha 500 and Alpha 550 with the SAL50F18 lens (Sony 50mm f/1.8 DT), up to December 2009
• Canon cash back offer for Europe and UK: £150/€170 cashback on PowerShot G11, from Canon UK
• Pentax offers up to 250€/£250 of cash-back coupons for purchases all over Europe before the end of 2009. All the details on www.pentax-cashback.com.

You can try and take advantage of them by rushing to your local photography shop or by browsing to one of the on-line shops that support YLovePhoto.

• Buy it from B&H (The Professional’s Source)
• Buy from Amazon.com
• Acheter sur Carrefour online

In any case, you are strongly advised to check case-by-case the exact conditions required (sometimes only applicable in one country; Sometimes against the return of a special coupon) and exact limit dates.

Sony Alpha 850

Now it’s official! Sony released information about the Sony Alpha 850, it’s second Full Frame digital SLR camera. Now, the price is right.

Below 2000€, the body is essentially the same as the Sony Alpha 900 (including the excellent 24 mega-pixel Full Frame sensor with its in-body image stabilization). The designers reduced significantly the costs following a reasonably easy path:

• Simplification of the viewfinder which goes down to 98% field coverage (the A900 still has its superlative quality viewfinder)
• Reduction of the continuous shooting speed (allowing to remove one the 2 BIONZ processors that endowed the A900)
• The IR remote control is now optional

Great move. Good implementation of a strategy to bring Full Frame resolution and quality at an Expert/Enthusiast photographer level.

The camera is unveiled along with a new 28-75mm f/2.8 zoom that should make a pretty nice standard zoom for such a camera.

Nota bene: The data that we published here during the recent weeks are thus proved exact since the technical description of the Sony Alpha 850 was right for a couple of weeks.

Press Release

Full-frame DSLR shooting for a wider audience

New Sony Alpha α850 with 24.6 megapixels and pro-style features

* Full-frame 24.6 effective megapixel Exmor™ CMOS sensor and dual BIONZ processors for detail-packed, low-noise images with high sensitivity up to ISO 6400 (with expanded ISO range)
* Bright optical glass pentaprism viewfinder with 98% coverage
* SteadyShot INSIDE™ offers up to 4.0 steps anti-shake performance with all lenses
* Photo quality (921k dot) 3.0-inch Xtra Fine LCD
* Fast, high-accuracy 9-point AF with 10 focus assist points

The new DSLR-α850 from Sony offers serious photo enthusiasts a  compelling step up to the creative possibilities of full-frame imaging.

Ruggedly built for unflinching pro-style handling and performance, the α850 shares the same 24.6 megapixel sensor and virtually all features of the flagship DSLR-α900, introduced last year. Like its full-frame sibling, the α850 fully exploits the creative possibilities of the α family of lenses that includes premium full-frame optics from Carl Zeiss, plus five high-performance G Lens models.

At the heart of the α850 is a full frame 24.6 effective megapixel Exmor™ CMOS sensor that captures flawless, detail-packed images with vibrant, lifelike colours and fine textures.

The purity of high-resolution image data captured by the full-frame sensor is optimised by two-stage noise reduction in both analogue and digital domains. Noise reduction is first applied as the full-frame sensor converts light to electronic signals. Dual BIONZ™ image engines process large amounts of digital data, applying finely-tuned noise reduction during image processing to deliver pictures with extremely high level of sharpness and minimal noise level. This combination of high native sensor resolution and powerful noise control techniques ensures superlative image quality, even at high sensitivity settings up to a maximum ISO 6400 (with expanded ISO range).

The camera’s optical glass pentaprism viewfinder aids accurate shot composition, offering an extremely bright view with minimal distortion and an approximate 98% field coverage.

Serious enthusiasts will also prize the camera’s fast, high-accuracy autofocus system that provides excellent framing freedom while making it easier to achieve optimum focus with moving subjects. The 9-point AF system is supplemented by 10 focus assist points to assist subject detection, improved out-of-focus detection to reduce focus hunting and a dedicated f/2.8 sensor for enhanced AF accuracy with wide aperture lenses.

Shots can be viewed on the large, high contrast 3.0-inch Xtra Fine LCD that offers an exceptionally high  resolution (921k dot) for critical evaluation – even outdoors or in bright ambient light.

For greater creative control, an Intelligent Preview function indicates the effects of exposure, white balance, and D-Range Optimiser adjustments prior to shooting. This Preview is invaluable when composing complex scenes that may typically combine multiple light sources with different colour temperatures.

Touching the Fn button switches the display to Quick Navi mode, allowing convenient one-handed adjustment of key shooting parameters. A secondary backlit LCD panel on the top of the camera body gives useful confirmation of major settings, even when the main LCD is turned off.

In common with all other DSLR cameras from Sony, the α850 features SteadyShot INSIDE™. This in-body optical stabilisation system delivers up to 4 steps of anti-shake correction with all compatible lenses, opening up even greater creative possibilities when shooting handheld.

Like its full-frame sibling, the α850 is ruggedly built for dependable performance in gruelling conditions with a high-tensile aluminium chassis and all-magnesium alloy body shell. Viewfinder, card slots, controls and other sensitive areas are protected from dust and moisture by rubber seals. In addition, an anti-dust system guards the full-frame sensor from the effects of dust entering the body during lens exchange.

The supplied high-capacity InfoLITHIUM™ rechargeable Battery Pack (NP-FM500H) delivers power for up to 880 shots (approx.) per charge. Battery levels can be monitored in precise 1% increments, eliminating uncertainty about remaining shooting time.

The camera can be connected to your BRAVIA™ or any HD TV (requires optional HDMI cable) for a big-screen view of your shots. On-screen image quality is optimised for superbly lifelike reproduction on BRAVIA™ models supporting PhotoTV HD. On-screen playback can be controlled via an optional wireless remote commander (RMT-DSLR1).

The α850 is fully compatible with the range of official accessories by Sony for the flagship A900.

The choice of full-frame lenses to complement the α850 is enhanced with the new 28-75mm f/2.8 SAM. This compact, easy-to-carry lens is ideal for photo enthusiasts looking to add a bright, general purpose zoom to their collection of full-frame optics. Delivering excellent imaging quality, this zoom offers a wide f/2.8 aperture. Ideal for day-to-day shooting tasks, its bright maximum aperture makes the 28-75mm F2.8 SAM particularly valuable for interior scenes and available-light portraits.

Also, with Memory Stick™ at the heart of the Sony alpha, you have every advantage. The advanced Memory Stick PRO-HG Duo HX (4GB, 8GB, 16GB or 32GB) is the perfect tool for continuous shooting mode, with the ideal combination of massive storage capacity and blisteringly fast operation. Memory Stick PRO-HG Duo HX 32GB will never miss the key shot because the number of pictures taken in 1 min is approx 160* photos (in RAW+JPEG/L (24M)).

Delivered with USB Adaptor, Memory Stick PRO-HG Duo HX 32GB is ideal for users who want to transfer data in high speed: approx. 660[1] pictures in L (24M) size at RAW+JPEG mode in 26 minutes.

The DSLR-α850 full-frame digital SLR camera is available from September 2009 and the 28-75mm lens will be available from November 2009.

• DSLR-A500 body only: 649 Euro
• DSLR-A500L with 3,5-5,6/18-55 mm: 749 Euro
• DSLR-A500Y with 3,5-5,6/18-55 mm + 4,5-5,6/55-200 mm: 949 Euro

• DSLR-A550 body only: 749 Euro
• DSLR-A550L with 3,5-5,6/18-55 mm: 849 Euro
• DSLR-A550Y with 3,5-5,6/18-55 mm + 4,5-5,6/55-200 mm: 1049 Euro

• DSLR-A850 body only: 1999 Euro
• DSLR-A850Q with 2,8/28-75 mm: 2699 Euro

The Sony Alpha 850 will definitely be an inexpensive Full Frame camera at this price level. It could even attract some pros to the Sony logo. The Sony Alpha 500 and Alpha 550 will be bringing very reasonable prices to a market segment where competition is very tough.

Thanks Bernd. What is still left for Sony to announce?